Wednesday, September 17, 2008

How to get men to do what you want them to do

Dahlia Lithwick reviewed an interesting book, Nudge:Improving Decisions About Health, Wealth, and Happiness, on Slate. This is my favorite part of the review:

An Amsterdam economist had black houseflies etched into the wells of the urinals at Schiphol Airport under the theory that "If a man sees a fly, he aims at it." Spillage decreased by 80 percent.

I might need to get this book.
Copyright (c) "Ayelet Survivor"

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